What is The Proper Business Guide about?
The Proper Business Guide serves as a practical resource for individuals starting and managing real businesses. This guide is tailored for founders at various stages, from early-stage start-ups to established small businesses that are navigating growth, pressure, and complexity. The Guide aims to consolidate clear advice, structured courses, and practical resources to assist with the complete spectrum of decisions involved in starting and running a business, covering everything from foundations and finance to marketing, operations, growth, and long-term sustainability. More tools and workbooks are coming. Sign up to the newsletter to be the first to know.
Hello, I'm Nicky
I have spent thirty years running businesses. Not advising on them, not studying them. Actually running them. That is what shaped The Proper Business Guide.
What I have seen, over those years, is the gap between how business is often written about and what it actually feels like day to day. Most advice is polished and confident. Very little of it reflects the steady, practical thinking that running a business really requires.
I know how hard it is. I know how many decisions you face alone, and how rarely the advice available reflects what running a business is actually like. I also know how genuinely satisfying it is when you get it right.
That is why I built The Proper Business Guide. Clear, grounded guidance on the structural, financial and day-to-day realities of building something, drawn from real experience rather than a textbook.
The aim is simple: to help you think clearly, make better decisions, and build something that lasts.
How can I help you?
Join The Proper Business Guide by subscribing to our weekly emails for clear thinking, practical courses, and grounded advice on starting and running a successful business.