
Business Advice for Start-Ups & Growing Small Businesses
Practical thinking drawn from thirty years of real business experience, for people starting or growing a business in the UK.

Practical thinking drawn from thirty years of real business experience, for people starting or growing a business in the UK.
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"I came to the Business Idea Clarity workbook as someone who has plenty of ideas but has struggled to turn them into a clear, focused business. What I found was something I didn't expect. A workbook that doesn't just help you find the flaws in your thinking, but gives you the tools to be constructive and problem solving about them, rather than letting them stall your progress.
For anyone who, like me, can easily talk themselves out of moving forward, this workbook reframes that tendency into something genuinely useful.
Honest, practical and written by someone who clearly understands what it actually feels like to start something from scratch. I couldn't recommend it more highly, and I'm already looking forward to working through the rest of the series. If this first workbook is anything to go by, they'll be just as invaluable."
Lucy, West Sussex

There is no shortage of business advice out there. Podcasts. Videos. Articles. Posts telling you to be more confident, work harder, think bigger or just keep going.
Sometimes that's useful. But when you're actually running a business, the questions tend to be much more ordinary.
Those questions need more than encouragement. They need sitting down, looking at what is actually happening and making a decision.That's what these workbooks are for.
Each Proper Business Guide workbook takes one real business problem and helps you work through it.
You'll write things down. Put numbers against things. Make choices. Spot gaps. Decide what needs doing next.
And you'll finish with something useful: a clearer idea, a set of figures, a process, a plan or a decision you can actually act on.
The material comes from 30 years of running businesses across manufacturing, retail and hospitality. Some worked very well. Some didn't, the difficult ones often taught me far more.
A lot of what is in these workbooks exist because at some point I needed the answer myself.
You don't need to start in any order
Begin with the question that's bothering you now. You can buy you one or two and start there or take advantage of the bundle deal for all six
The workbooks aren't designed to be skimmed. They're designed to be used.
Print the workbook and answer the questions properly.
Because reading another article about knowing your customer is easy.
Writing down exactly who your customer is, why they buy, what stops them buying and how you're going to reach them is different.
That's where things become useful.
The blank spaces are intentional.
They make you decide, blank space in the workbook that needs an actual figure, an actual name, an actual date.
All workbooks are instant PDF downloads. Available to UK customers.
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